WELCOME TO DIRECT FLOORING
Shop Our Premium Floors
Look, Touch and Feel...Visit Our 8,000 Sq. Ft. Flooring Showroom in Cape Coral, FL
Extensive Selection: A wide range of flooring types, colors, and patterns to suit any space.
Quality Assurance: Products from top manufacturers that meet the highest quality standards.
Expert Guidance: Our team provides expert advice and personalized recommendations.
Convenient Shopping: Shop easily from home with our user-friendly online store.
Customer Satisfaction: We deliver exceptional service to ensure your complete satisfaction.
ABOUT US
Let's Make Your Vision A
Reality with DIRECT FLOORING
For 17 years, Direct Flooring has proudly served the Cape Coral community as a trusted, family-owned and operated business. Our success has been built on an impeccable reputation for quality, exceptional service, and outstanding pricing.
At Direct Flooring, you’ll discover a fully stocked warehouse featuring a wide variety of flooring options. Whether you’re looking for something in-stock or need a specific product ordered, we’re here to meet all of your flooring needs.
Our mission is simple: to educate and empower you. We’ll guide you through the choices, share our in-depth product knowledge, and recommend flooring solutions that perfectly fit your lifestyle, preferences, and budget.
We’re committed to helping you find beautiful, cost-effective solutions for your home or business. Stop by to meet the Direct Flooring family and see how we can help you make the perfect choice for your flooring and design needs.
31K+
SATISFIED CUSTOMERS
1 MIL+
SQUARE FEET SOLD
16+
year of experience
10+
Industry Awards
We are a pround dealer of COREtec Flooring
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what we offer
Our best selling products
What Our Clients Say About Us
WHAT WE OFFER
Our Best Selling Products
Leathered Granite
$65.00 $65.00
Calacatta
$20.00
Carrara white marble
$18.00 $20.00
Frequently Asked Questions ?
What types of flooring do you offer?
We offer a wide range of flooring options, including Luxury Vinyl Planking (LVP), Lamiante, Tile (Flooring, Wall, and Backsplash), Engineered Wood, Carpet, and Compercial Use. Visit our showrooom to explore samples and find the perfect fit for your space.
Do you have a showroom I can visit?
Yes! Our showroom is located next to Target on Pine Island Rd. in Cape Coral, FL. Our normal operating hours are Monday - Satureday 9am - 5pm. We are more than happy to accomodate your schedule if needed. come see for yourself and talk to us about finding the right flooring for you.
Can I take samples home?
Absolutely! We encourage you to take samples home to see how they look in your space under different lighting conditions.
Do you offer free consultations?
Yes, we provide free in-showroom consultations. Our flooring experts will guide you through the options and help you choose the best flooring for your needs and budget.
Is vinyl flooring waterproof?
Yes, may manufactures do consider it waterproof, laminate is also a great waterproof option. Both are great for spills, pets, kids, and messy husbands. Although it is "waterproof", it is not the perfect option for every situation, we would be happy to help guide you in the right direction for your space.
What’s the best flooring for pets?
For homes with pets, we recommend durable and water-resistant options like luxury vinyl planking, laminate, or tile. These materials are very durable and ready to take a beating.
Do I need an appointment to visit the showroom?
Walk-ins are always welcome, but we recommend scheduling an appointment for personalized assistance, especially during busy hours.
Do you offer flooring for commercial spaces?
Yes, we provide durable and stylish flooring solutions for both residential and commercial spaces. Contact us to discuss your project needs.
What areas do you serve?
We serve Lee County, Collier County and Charlotte County. If you’re unsure whether we cover your location, feel free to give us a call.
What’s the difference between laminate and luxury vinyl plank (LVP)?
Laminate is made from high-density fiberboard with a "Formica" top layer, while LVP is made from PVC, making it slightly more durable in high-moisture areas. Both are great options, but the choice depends on your specific need and use.
What’s the lifespan of different types of flooring?
Hardwood: 20-100 years (with refinishing)
Laminate: 10-20 years
Vinyl: 10-25 years
Carpet: 5-15 years
Tile: 50+ years
The lifespan depends on the quality of the product and how well it’s maintained.
Can I install radiant heating under my flooring?
Yes, radiant heating works well with certain types of flooring, such as tile, engineered hardwood, and some vinyl options. However, it’s not recommended for solid hardwood or carpet. Let us know your plans, and we’ll guide you to the best options.
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About Us
Transform Your Space with Top-Quality Flooring Delivered to Your Door.
