WELCOME TO DIRECT FLOORING

Shop Our Premium Floors

Look, Touch and Feel...Visit Our 8,000 Sq. Ft. Flooring Showroom in Cape Coral, FL

Extensive Selection: A wide range of flooring types, colors, and patterns to suit any space.

Quality Assurance: Products from top manufacturers that meet the highest quality standards.

Expert Guidance: Our team provides expert advice and personalized recommendations.

Convenient Shopping: Shop easily from home with our user-friendly online store.

Customer Satisfaction: We deliver exceptional service to ensure your complete satisfaction.

ABOUT US

Let's Make Your Vision A

Reality with DIRECT FLOORING

For 17 years, Direct Flooring has proudly served the Cape Coral community as a trusted, family-owned and operated business. Our success has been built on an impeccable reputation for quality, exceptional service, and outstanding pricing.

At Direct Flooring, you’ll discover a fully stocked warehouse featuring a wide variety of flooring options. Whether you’re looking for something in-stock or need a specific product ordered, we’re here to meet all of your flooring needs.

Our mission is simple: to educate and empower you. We’ll guide you through the choices, share our in-depth product knowledge, and recommend flooring solutions that perfectly fit your lifestyle, preferences, and budget.

We’re committed to helping you find beautiful, cost-effective solutions for your home or business. Stop by to meet the Direct Flooring family and see how we can help you make the perfect choice for your flooring and design needs.

Get A flooring quote

31K+

SATISFIED CUSTOMERS

1 MIL+

SQUARE FEET SOLD

16+

year of experience

10+

Industry Awards

We are a pround dealer of COREtec Flooring

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what we offer

Our best selling products

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What Our Clients Say About Us

WHAT WE OFFER

Our Best Selling Products

Leathered Granite

$65.00 $65.00

Calacatta

$20.00

Carrara white marble

$18.00 $20.00

Frequently Asked Questions ?

What types of flooring do you offer?

We offer a wide range of flooring options, including hardwood, laminate, vinyl, carpet, tile, and luxury vinyl plank (LVP). Visit our showroom to explore samples and find the perfect fit for your space.

Do you have a showroom I can visit?

Yes! Our showroom is located next to Target on Pine Island Rd. in Cape Coral, FL. We’re open every day, and our team is ready to help you explore our flooring options in person.

Can I take samples home?

Absolutely! We encourage you to take samples home to see how they look in your space under different lighting conditions.

Do you offer free consultations?

Yes, we provide free in-showroom consultations. Our flooring experts will guide you through the options and help you choose the best flooring for your needs and budget.

Is vinyl flooring waterproof?

Yes, most vinyl flooring options, including luxury vinyl plank (LVP) and luxury vinyl tile (LVT), are waterproof, making them ideal for kitchens and bathrooms.

What’s the best flooring for pets?

For homes with pets, we recommend scratch-resistant and waterproof options like luxury vinyl, laminate, or tile. These materials are durable and easy to clean.

Do I need an appointment to visit the showroom?

Walk-ins are always welcome, but we recommend scheduling an appointment for personalized assistance, especially during busy hours.

Do you offer flooring for commercial spaces?

Yes, we provide durable and stylish flooring solutions for both residential and commercial spaces. Contact us to discuss your project needs.

What areas do you serve?

We serve Lee County, Collier County and Charlotte County. If you’re unsure whether we cover your location, feel free to give us a call.

What’s the difference between laminate and luxury vinyl plank (LVP)?

Laminate is made from high-density fiberboard with a photographic layer that mimics wood or stone, while LVP is made from PVC, making it waterproof and more durable in high-moisture areas. Both are great options, but the choice depends on your specific needs.

What’s the lifespan of different types of flooring?

Hardwood: 20-100 years (with refinishing)

Laminate: 10-20 years

Vinyl: 10-25 years

Carpet: 5-15 years

Tile: 50+ years
The lifespan depends on the quality of the product and how well it’s maintained.

Can I install radiant heating under my flooring?

Yes, radiant heating works well with certain types of flooring, such as tile, engineered hardwood, and some vinyl options. However, it’s not recommended for solid hardwood or carpet. Let us know your plans, and we’ll guide you to the best options.

Trusted Quality - Featured Brands

CARPETING

With the largest selection of beautiful, stylish carpet on sale, plus brand-name LVP flooring, laminate and tile, you’ll find everything you need to make your home look its best – all at great low prices. Our showroom features premium carpet brands as well as in-stock products for fast installation and great prices.

HARDWOOD

Our wood flooring styles, made from both domestic and exotic species, range from traditional strip to wide plank, many with hand-crafted scraping and distressed designs could be perfect for your home.

CARPET TILES

With the largest selection of beautiful, stylish carpet on sale...Our showroom features premium carpet brands as well as in-stock products for fast installation and great prices.

LAMINATE

Laminate floors offer the beauty of hardwood floors, but at a much lower cost. And unlike softwoods, laminate flooring is highly scratch resistant and resists fading from sunlight. Laminate flooring floats on top of the existing floor.

TILE

Our showroom has over 200 different tile samples and sizes for you to choose from for your design needs. Staff knowledge will help you make the right decision when it comes to color, finish, and style so that you will be happy with your choice and not break the budget.

LUXURY VINYL

Luxury Vinyl Planking offers the best in performance and style in today’s flooring market. LVP is a great flooring option for Southwest Florida living, it offers durability, water-resistance, and ease of care that is perfect to fit into any lifestyle.

BATHROOM TILE

We specialize in bathroom tile and have many options for you to choose from for your remodel or new build project.

BACKSPASH

Our showroom offers multiple different brands of backsplash, with any different types and colors to find the perfect one for your new project. From a simple subway to an elaborate mosaic we will do our best to help you find the perfect one for you.